{"id":550,"date":"2026-05-06T14:42:49","date_gmt":"2026-05-06T14:42:49","guid":{"rendered":"https:\/\/ascendantnetwork.com\/showcase\/?page_id=550"},"modified":"2026-05-12T20:01:16","modified_gmt":"2026-05-12T20:01:16","slug":"newsroom","status":"publish","type":"page","link":"https:\/\/ascendantnetwork.com\/showcase\/newsroom\/","title":{"rendered":"SHOWCASE in the news"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; bottom_divider=&#8221;step_3_4&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;105821&#8243; back_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;intro&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;947783&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;796624&#8243;]SHOWCASE in the news[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;101910&#8243; css=&#8221;.vc_custom_1778077493197{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;115907&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;192286&#8243; css=&#8221;.vc_custom_1778082209303{padding-bottom: 40px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;577&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;303107&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;186780&#8243;]Retail Media Networks Are In Their \u2018Gangly Teenager\u2019 Phase. They\u2019re Trying to Grow Up.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;562849&#8243;]<\/p>\n<p class=\"css-i0p3hh epyej6v0\" data-type=\"paragraph\">As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount conclude their annual upfront sales spectacles this spring, companies including\u00a0Albertsons, Home Depot,\u00a0DoorDash and JPMorgan Chase will promote their own ad products in a take on the upfronts this September. Minus the celebrity cameos and pop-star serenades. (<a href=\"https:\/\/www.wsj.com\/cmo-today\/retail-media-networks-are-in-their-gangly-teenager-phase-theyre-trying-to-grow-up-15ddd9ea?mod=Searchresults&amp;pos=1&amp;page=1\" target=\"_blank\" rel=\"noopener\"><span class=\"text-orange\">read more<\/span><\/a>)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;171129&#8243; css=&#8221;.vc_custom_1778082189905{border-bottom-width: 10px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;192286&#8243; css=&#8221;.vc_custom_1778082209303{padding-bottom: 40px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;570&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;207064&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;916888&#8243;]Are Ad Networks Cool Again? Oil Costs Are Seeping Into Grocery Aisles[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;174588&#8243;]Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it\u2019s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler\/Till and others are pursuing similar agentic tech. The Trade Desk CEO Jeff Green, however, was skeptical of the inefficiencies (<a href=\"https:\/\/www.adexchanger.com\/marketers\/are-ad-networks-cool-again-oil-costs-are-seeping-into-grocery-aisles\/\" target=\"_blank\" rel=\"noopener\"><span class=\"text-orange\">read more<\/span><\/a>)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;171129&#8243; css=&#8221;.vc_custom_1778082189905{border-bottom-width: 10px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;192286&#8243; css=&#8221;.vc_custom_1778082209303{padding-bottom: 40px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;569&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;622712&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;212168&#8243;]Upfront Season Won\u2019t Conclude This Week[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;214007&#8243;]Retail media networks will hold their own version of upfront presentations on September 2 in NYC, organized by Ascendant Network. The event is set to bring together major players, including Albertsons, DoorDash, Home Depot, and JPMorgan, to brief ad agencies on their respective retail media offerings. (<a href=\"https:\/\/www.cynopsis.com\/cynopsis-05-12-26-abc-orders-the-rookie-spinoff\/\" target=\"_blank\" rel=\"noopener\"><span class=\"text-orange\">read more<\/span><\/a>)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;171129&#8243; css=&#8221;.vc_custom_1778082189905{border-bottom-width: 10px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;192286&#8243; css=&#8221;.vc_custom_1778082209303{padding-bottom: 40px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;574&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;308476&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;490506&#8243;]Ascendant Network Unveils SHOWCASE: A New Upfront for Retail Media&#8217;s Boom[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;827130&#8243;]NEW YORK, NY\u2014April 15, 2026\u2014 As the advertising world grapples with the explosive and often chaotic growth of retail media, Ascendant Network today announced a major new event designed to bring order to the burgeoning market. The organization is launching SHOWCASE, an inaugural upfront-style marketplace set for September 2, 2026, in New York City, aiming to become the definitive annual gathering for the commerce media industry. The move signals (<a href=\"https:\/\/briefglance.com\/articles\/ascendant-unveils-showcase-a-new-upfront-for-retail-medias-boom?utm_source=pr_outreach&amp;utm_medium=email&amp;utm_campaign=ap_64995-26216&amp;utm_content=m_31630\" target=\"_blank\" rel=\"noopener\"><span class=\"text-orange\">read more<\/span><\/a>)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-503448&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; bottom_divider=&#8221;step_3_4&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;105821&#8243; back_color_type=&#8221;uncode-palette&#8221; 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